Privacy Policy

1. Scope

This Privacy Policy explains how Shenqiu County Wuzougu General Merchandise Store, operating the LUNETHi brand ("LUNETHi", "we", "us", or "our"), collects, uses, discloses, and protects personal information when you visit https://lunethi.com/ (the "Site"), place an order, create an account, contact us, or otherwise use our services.

This Policy does not apply to third-party websites or services that have their own privacy policies.

2. Business Responsible for Your Information

Where applicable law uses the terms "controller" or "business", Shenqiu County Wuzougu General Merchandise Store is the controller or business responsible for the processing described in this Policy.

3. Information We Collect

Information you provide

• Name, email address, telephone number, billing address, and shipping address.
• Account information and login credentials, if customer accounts are available.
• Products selected, cart contents, order details, purchase history, returns, refunds, and transaction records.
• Messages and information submitted through contact forms, customer support, reviews, surveys, promotions, or other communications.
• Marketing and communication preferences.
• Other information you choose to provide.

Payment information

Payments are handled through third-party checkout and payment providers. Those providers may collect payment-card or other payment-account details directly from you. We generally receive limited transaction information, such as payment status, billing details, payment method type, and transaction identifiers, rather than complete payment-card numbers.

Information collected automatically

When you use the Site, we and the technology providers integrated into the Site may automatically collect:

• IP address and approximate location derived from it.
• Browser type, device type, operating system, language, and device, cookie, or advertising identifiers.
• Pages viewed, links clicked, products viewed, cart and checkout activity, and other Site interactions.
• Referring pages, campaign information, dates, times, and access logs.
• Cookie, pixel, tag, local-storage, and similar technical data.
• Information used to detect fraud, secure the Site, deliver content, and diagnose technical problems.

Information received from other sources

We may receive information from SHOPLINE and other ecommerce providers, payment and fraud-prevention providers, fulfillment partners, suppliers, shipping carriers, advertising and analytics providers, social media services, and public authorities or other parties where permitted or required by law. We may combine this information with information collected directly from you.

4. How We Use Information

We may use personal information to:

• Operate, maintain, and improve the Site and store.
• Process payments, confirm orders, fulfill purchases, arrange delivery, and provide tracking or service notices.
• Create and manage customer accounts.
• Respond to questions, complaints, returns, refunds, and other customer-service requests.
• Remember settings, region, language, currency, and shopping-cart selections.
• Detect, investigate, and prevent fraud, unauthorized transactions, abuse, and security incidents.
• Troubleshoot technical issues and monitor Site reliability and performance.
• Understand Site use and measure store, product, and advertising performance.
• Personalize content and, where permitted, measure or deliver advertising.
• Send marketing communications where you have consented or where otherwise permitted by law.
• Maintain business, accounting, tax, fraud-prevention, and transaction records.
• Enforce our terms and policies, establish or defend legal claims, and protect rights, safety, and property.
• Comply with legal obligations, lawful requests, court orders, and regulatory requirements.

5. Legal Bases Where Applicable

Where applicable law requires a legal basis, processing may be based on:

• Contract: to take requested steps before a purchase and to process, fulfill, deliver, return, or refund an order.
• Legal obligations: to meet tax, accounting, consumer-protection, product-safety, and other legal requirements.
• Legitimate interests: to operate and improve the store, provide customer service, prevent fraud, secure our systems, and protect legal rights, where those interests are not overridden by your rights.
• Consent: for activities that require consent under applicable law, including certain marketing, analytics, or advertising activities.
• Other grounds permitted by applicable law.

Where processing is based on consent, you may withdraw consent. Withdrawal does not affect processing that was lawful before withdrawal.

6. Cookies, Pixels, and Similar Technologies

The Site currently loads cookies, pixels, tags, scripts, local storage, and similar technologies supplied by LUNETHi and third parties. These technologies can collect or receive identifiers, device and browser information, IP address, pages and products viewed, cart or checkout activity, referral and campaign data, and purchase or conversion events.

Technologies currently used on the Site include:

• SHOPLINE for ecommerce hosting, store functions, checkout, and merchant analytics.
• Cloudflare for security, content delivery, performance, and analytics.
• Google Ads for conversion measurement, campaign attribution, advertising audiences, and advertising.
• Meta Pixel for advertising measurement, attribution, and audiences.
• TikTok Pixel for advertising measurement, attribution, and audiences.

Your browser may allow you to block or delete cookies. Browser controls vary and may apply only to the browser and device you use. Blocking cookies can affect Site functions, including account, cart, or checkout features. You may also contact support@lunethi.com with a privacy request or for assistance. Emailing us does not itself delete cookies already stored on your device or change your browser settings.

7. How We Disclose Information

We may disclose personal information when reasonably necessary to:

• SHOPLINE and other providers that host or operate the store, checkout, customer accounts, data storage, and related ecommerce services.
• Payment and fraud-prevention providers that authorize transactions and identify fraudulent activity.
• Suppliers, warehouses, fulfillment partners, and carriers that prepare and deliver orders or process returns.
• Customer-support, email, and communications providers that help us respond to customers and send messages.
• Cloudflare and other technical providers that supply security, content delivery, performance, hosting, and diagnostics.
• Google, Meta, and TikTok for advertising measurement, campaign attribution, audiences, or advertising.
• Professional advisers, including legal, accounting, audit, insurance, or compliance advisers.
• Government authorities, courts, regulators, or other parties when required by law or reasonably necessary to protect rights, safety, security, or property.
• A purchaser, successor, or adviser in connection with a proposed or completed transfer or reorganization of all or part of the business.

Some recipients process information on our behalf, while others may process information for their own purposes under their own terms. Relevant policies include SHOPLINE's Privacy Policy, Google's Privacy Policy, Meta's Privacy Policy, TikTok's Privacy Policy, and Cloudflare's Privacy Policy.

8. Advertising, Sale, Sharing, and Targeted Advertising

We do not sell personal information in exchange for money. Some privacy laws may nevertheless define disclosures through advertising pixels and similar technologies as a "sale", "sharing", or use for targeted advertising, even when no money is exchanged. Our current use of Google Ads, Meta Pixel, and TikTok Pixel may fall within those definitions because those services can receive identifiers, device and browsing activity, commercial interactions, and conversion events.

You can use browser cookie controls and privacy settings offered by the relevant advertising providers. Where applicable law gives you a right to opt out or object, you may also submit a request to support@lunethi.com. We will not unlawfully discriminate against you for exercising an applicable privacy right.

9. International Processing

We operate from China, while ecommerce, technology, payment, analytics, advertising, and logistics providers may operate in other countries. Personal information may therefore be processed in China, the United States, Singapore, and other jurisdictions in which those providers or fulfillment partners operate. Privacy laws in those jurisdictions may differ from the laws where you live. Where applicable law requires a recognized transfer mechanism or other measure, we will take the steps required by that law.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Policy. The period depends on the nature and sensitivity of the information; whether an account or customer relationship remains active; the time needed to complete an order, return, refund, complaint, or support request; fraud-prevention, security, warranty, chargeback, and dispute needs; tax, accounting, consumer-protection, and other recordkeeping duties; applicable limitation periods; and the need to establish, exercise, or defend legal claims.

When information is no longer required, we will delete, anonymize, or securely isolate it as appropriate, subject to legal and technical requirements.

11. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure. No website, transmission method, or storage system is completely secure, and we cannot guarantee absolute security.

12. Your Privacy Rights

Depending on where you live and subject to applicable exceptions, you may have the right to:

• Request access to personal information we hold about you.
• Request correction or deletion.
• Receive a portable copy of certain information.
• Restrict or object to certain processing.
• Withdraw consent where processing relies on consent.
• Opt out of marketing, targeted advertising, or activities legally defined as sale or sharing.
• Appeal a decision concerning a privacy request, where applicable.
• Lodge a complaint with an appropriate data-protection authority.
• Use an authorized agent where permitted by law.

To submit a request, email support@lunethi.com and describe your request. We may request information reasonably necessary to verify your identity or an agent's authority. Verification information will be used for handling the request. We will respond within the period required by applicable law.

13. Marketing Communications

You may unsubscribe from promotional emails through the unsubscribe link in the message or by emailing support@lunethi.com. Even after opting out of marketing, you may still receive non-promotional messages concerning orders, delivery, returns, refunds, security, or customer service.

14. Children's Privacy

The Site is intended for a general adult audience and is not directed to children under 13 or a higher minimum age required by local law. We do not knowingly collect personal information from children in violation of applicable law. If you believe a child has provided personal information to us, contact support@lunethi.com so that we can review the matter and take appropriate action.

15. Third-Party Links

The Site may link to third-party websites or services. We do not control their privacy, security, or content. Review the relevant third party's privacy policy before submitting information to it.

16. Changes to This Policy

We may update this Policy to reflect changes in our practices, services, providers, or legal obligations. We will post the revised version on this page and update the "Last updated" date. We will provide additional notice where required by law.

17. Contact Us